
What is Mort Spiva's system of coercion?
CIA system of selling:
The "opening" begins with the process through which the subject's own world and values are replaced by those of the interrogator.
Then the salesman must appear like the only friendly face in an otherwise hostile world.
The interrogator gently directs the subject toward sensitive areas - "reconnaissance".
Salesman moves toward the close- "extracting a confession".
Added by a list of tricks from the CIA to help the interrogator in this difficult maneuver. They are all designed to disrupt a persons familiar emotional associations and to lead him into a state of confusion.
"Conclusion"-(for only subjects who have survived the interrogation ). Subject must not allow to know he has been exposed to these techniques.
Spiva's system of selling with the old couple
Spiva is acting all nice to become a "good friend" of the husband, to get their trust and their will.
While putting the order form besides him, so that you can see it a little bit, he is talking about other bed sellers and how bad they are
He ensures himself that the buyers, in this case the couple, both really want to buy product.
He directs them into more sensitive areas, topics that he has chosen through his observation of their body language and tone of voice.
Mentions how good other products are that are related to the bed the couple wants to buy, to make them think about buying more.
His final stage is to give they customer a gift, and by accepting it, it symbolizes that they don’t back out of the deal.