The Truck

If you look at this toy tuck the first time you will just think it is a normal toy that is there for kids to play with and to have fun, but if you look at it a second time you realize that it is more than just a truck. The Big McDonald sign on the truck is the beginning of a long thought how to make the most out of such a simple sign. The kids are going to see the "M" sign somewhere else and beg their parents to go to McDonald, to get other "cool" things from it, so with the truck comes the desire of the children, who want to go and eat fast food and with the children the parents and the parents the money. This form of integration is a vertical synergy, an internal corporation (McDonalds and McDonald store work together). The "M" on the truck is a surreptitious advertising, you realize the logo in your subconscious mind and if you see it somewhere else again you will remember that you have something "cool" from McDonald and want to have more now.