Summary of Chapter 2 “NO LOGO”

The chapter 2 out of the book "No Logo" talks about the change of culture to brands.
The branding of the world increases and the companies concentrate more and more on the younger children so you end up seeing a baby wearing shoes with a big Nike logo on them since its true that if you get the people when they are young you have them for your whole life.
Companies start to sponsor culture events to get the attention of the people which goes that far, that if, for example teens hear what the sponsor of the event is and they are a fan of it, they just go there because of the sponsor, sometimes not even because of the actual event. Another way of getting people’s attention is branded sports celebrity; big companies, for example Nike, get famous people, in this case Bo Jackson, who represent the brand, so when you see him, you think of Nike and the other way around; they make the person the brand.
In the past, arts were for art’s sake, but that changes now, art is now for ads sake.
The increasing size of the logos shows us that advertising is competitive, it can’t get enough. Culture advertising replaced culture and now, now advertising became culture.
Companies like Coca Cola or Pepsi spend the most money on advertising, since in today's world it is all about how often you see the logo, so people buy the product. Besides branded sports celebrity another good way to advise the people of a brand is product placement. Actors are wearing a big logo on their cloth and drink coke and the audience saves the logo, that they have probably seen already, in their subconscious mind and the next time they see it again they will remember that the actor (perhaps even their idol) was wearing the brand so he should also have that.
All in all is the branding all about how the companies advertise their brand and "bring it to the people".