Montag, 20. Oktober 2008

Article summary: Children of women


The article "Children of women" from Michelle Goldberg, out of the Guardian-magazine (published on Tuesday September 30 2008) talks about the decrease of the abortion rate with reasons that are not really celebrating.
Abortion, which means to terminate an unwanted pregnancy, is a "hot topic" in our daily life.
The "Guttmacher" study proved that in the last year, abortion has declined, but accidental pregnancy has not: 49% of the pregnancies in the US are unintended, that is almost half of all pregnancies!
Tackling young women and give them a full understanding of contraception has not been as successful as it has been with the teen generation. The question is if these is a celebrating result or not; do we prefer that women have babies they actually didn’t plan to have or abortion, which means the child never has to feel unwanted or unloved?
The reason for the decrease in the rate of abortion is due to increased restrictions and a shrinking number of providers. Also women are finding it harder to terminate their pregnancies because it includes physically and in some cases emotionally pain.
Trying to keep the abortion rate low by strict restrictions does not work as countries like South America and East Africa show; both regions with the worlds strictest abortion laws and the highest abortion rates.
The anti-abortion campaigners say women deserve better than abortion, they deserve help in protecting themselves so in the end they perhaps have the wish to get a baby and love it and not to get rid of it. Although there can be not much process seen, until there is improve in the health care system.

Donnerstag, 18. September 2008

Summary of Chapter 2 “NO LOGO”

The chapter 2 out of the book "No Logo" talks about the change of culture to brands.
The branding of the world increases and the companies concentrate more and more on the younger children so you end up seeing a baby wearing shoes with a big Nike logo on them since its true that if you get the people when they are young you have them for your whole life.
Companies start to sponsor culture events to get the attention of the people which goes that far, that if, for example teens hear what the sponsor of the event is and they are a fan of it, they just go there because of the sponsor, sometimes not even because of the actual event. Another way of getting people’s attention is branded sports celebrity; big companies, for example Nike, get famous people, in this case Bo Jackson, who represent the brand, so when you see him, you think of Nike and the other way around; they make the person the brand.
In the past, arts were for art’s sake, but that changes now, art is now for ads sake.
The increasing size of the logos shows us that advertising is competitive, it can’t get enough. Culture advertising replaced culture and now, now advertising became culture.
Companies like Coca Cola or Pepsi spend the most money on advertising, since in today's world it is all about how often you see the logo, so people buy the product. Besides branded sports celebrity another good way to advise the people of a brand is product placement. Actors are wearing a big logo on their cloth and drink coke and the audience saves the logo, that they have probably seen already, in their subconscious mind and the next time they see it again they will remember that the actor (perhaps even their idol) was wearing the brand so he should also have that.
All in all is the branding all about how the companies advertise their brand and "bring it to the people".

Mittwoch, 17. September 2008

"Marriage made in hell", Nadeem Badshah, The Guardian.co.uk, Friday September 12 2008


The article "Marriages made in hell" from Nadeem Badshah out of the magazine "the guardian (UK)" talks about the increasing problem with forced marriages to young women and now also men. The few victims who made a signal for help refused to the tradition that they should have continued in their families, which is all about to protect the honor of the family.
The men victims are usually gay or in compare to the "normal men" different, so they get forced into marriages so the society does not realize that there is an "exception” in their family. Support services try to help the victims to refuse to the old traditions with booklets for example on concerts that are especially for the gay, lesbian, bisexual and transsexual society. The increasing number of men in forced marriages is drastic, so now the support services have to start to make a development to help the men like they increased their ad with women. The services are bound to not act to harsh because they have to await the worst situation; relatives murder the victim etc.
All in all the society should not forget about the male victims in forced marriages because in the present situation it is harder for the men to refuse against the will of their relatives than for the women who momentary get more support from the services than the men do. The law should be stricter with punishments for the relatives so they think twice if they put their own son or daughter in a marriage of hell against their will just to protect their honor.

Donnerstag, 11. September 2008

Product Ad & Lifestyle Ad

Product Ad:

Lifestyle Ad

  • Selling "the life as it should be"
  • With coke zero life is good…
  • Interesting thing is, that the ad does not talk about that there is no sugar present in the coke (ZERO SUGAR)
  • http://www.youtube.com/watch?v=i3QZ6xKQVD0

Mittwoch, 10. September 2008

Summary Chapter 1 "No Logo"


Summary of Chapter 1: No Logo

The first chapter of the book "No Logo" from Naomi Klein talks about the increase of brands in society, brands as images ad the difference between brands and advertising .
In the new branded world the successful corporations must primarily produce brands , as opposed to products: one brand are many products.
Companies like Nike, Microsoft or Intel started to sell images of their brands, not things, so the real work was the marketing, not the manufacturing; the best known manufacturers buy products and brand them. A brand is a way of living or an idea, a look, a set of values or an attitude .
This was the time when the people understood that they were selling brands before products.
Branding can not set equally with advertising, branding is all about corporate transcendence whereas advertising is hawking products.
Then in the 1940's there was a burgeoning awareness that a brand was not just a mascot or a catchphrase, it was that the company as one could have a brand identity or a "corporate consciousness".
A reputation in public consciousness was KRAFT which was sold in the 1980's, six times its original value.
When the ad expenditure in the USA increased it was all about to increase the marketing lifestyle. In 1994 the ad industry made it out of the crisis again and had a really good year with a good development

Montag, 1. September 2008

Sonntag, 31. August 2008

The Walt Disney Company: Holdings

What does the major media company, Walt Disney, own















ABC/Capital Cities Television Network

Owned-&-operated terrestrial broadcast television stations in the US include -
WLS - Chicago
WJRT - Flint
KFSN - Fresno
KTRK - Houston
KABC - Los Angeles
WABC - New York City
WPVI - Philadelphia
WTVD - Raleigh - Durham
KGO - San Francisco
WTVG - Toledo
Radio Broadcasting


WKHX - Atlanta
WYAY - Atlanta
WDWD - Atlanta
WMVP - Chicago
WLS - Chicago
WXCD - Chicago
WBAP - Dallas
KSCS - Dallas
WDRQ - Detroit
WJR - Detroit
WPLT - Detroit
KABC - Los Angeles
KLOS - Los Angeles
KTZN - Los Angeles
KQRS - Minneapolis-St Paul
KXXR - Minneapolis-St Paul
KDIZ - Minneapolis-St Paul
KZNR - Minneapolis-St Paul
KZNT - Minneapolis-St Paul
KZNZ - Minneapolis-St Paul
WABC - New York City
WPLJ - New York City
KGO - San Francisco
KSFO - San Francisco
WMAL - Washington DC
WJZW - Washington DC
WRQX - Washington DC
ESPN Radio (syndicated programming)
Cable Television



The Disney Channel
Toon Disney
ESPN Inc. (80% - Hearst Corporation owns the remaining 20%) includes ESPN, ESPN2, ESPN News, ESPN Now, ESPN Extreme
Classic Sports Network (with Liberty)
A&E Television (37.5%, with Hearst and GE)
The History Channel (with Hearst and GE)
Lifetime Television (50%, with Hearst)
Lifetime Movie Network (50% with Hearst)
E! Entertainment (34.4%) - Comcast, MediaOne and LibertyMedia each have 10.4% stakesFox Family (from News in July 2001)TVA (20% with Hearst) - Brazilian group controlled by Abril
International satellite and cable content


The Disney Channel UK
The Disney Channel Taiwan
The Disney Channel Australia
The Disney Channel Malaysia
The Disney Channel France
The Disney Channel Middle East
The Disney Channel Italy
The Disney Channel Spain
ESPN INC. International Ventures
Eurosport (33%) - pan-European satellite delivered sports programming service
Sportsvision of Australia (25%)
ESPN Brazil (50%)
ESPN STAR (50%) - sports programming throughout Asia
Net STAR (33%) owners of The Sports Network of Canada
Other international partnerships (all minority ownership)
Tele-Munchen - German television production and distribution
RTL-2 - German television production and distribution (parent RTL is controlled by Pearson and Bertelsmann)
Hamster Productions - French television production

TV Sport of France
Tesauro of Spain
Scandinavian Broadcasting System
Eurosport of London
Japan Sports Channel
Film/Television Production and Distribution


Walt Disney Pictures
Buena Vista Television
Touchstone Pictures
Touchstone Television
Walt Disney Television
Walt Disney Television Animation (has three wholly owned production facilities outside the United States - Japan, Australia, Canada)
Hollywood Pictures
Caravan Pictures
Miramax Films
Buena Vista Home Video
Buena Vista Home Entertainment
Buena Vista InternationalMiramax
Book Publishing


Walt Disney Company Book Publishing
Hyperion Books
Miramax Books
Magazines and newspapers Magazine titles include:
Automotive Industries
Biography (with GE and Hearst)
Discover
Disney Adventures
Disney Magazine
ECN News
ESPN Magazine (distributed by Hearst)
Family Fun
Family PC
Institutional Investor
Jane
JCK
Kentucky Prairie Farmer
Kodin
Los Angeles
Multichannel News
Talk
Top Famille (France)
Video Business
Quality
Daily Newspapers
Albany Democrat
County Press
Daily Tidings
Oakland Press & Reminder
Narragansett Times
St. Louis Daily Record
Shoppers
Penny Power
Sutton Industries
Resources, Financial and Retail
Crude petroleum and natural gas production interests
The Disney Store - retail stores carrying related Disney merchandise (660 store world-wide as of April 2000; 313 owned-&-operated stores in US offloaded to Children's Place chain in 2004)
Multimedia
Buena Vista Internet Group
ABC Internet Group
ABC.com
ABCNEWS.com
Oscar.com
Mr. Showbiz
Disney Online (web sites and content)
Disney's Daily Blast
Disney.Com
Family.Com
ESPN Internet Group
ESPN.sportzone.com
Soccernet.com (60%)
NFL.com
NBA.com
NASCAR.com
Go Network [being wound down as at Feb 2001]
Infoseek (43%)
Disney Interactive (develops/markets computer software, video games, CD-ROMs)
Music



Buena Vista Music Group
Hollywood Records ( popular music and soundtracks for motion pictures)
Lyric Street Records (Nashville based country music label)
Mammoth Records (popular and alternative music label)
Walt Disney Records
Theatre
Walt Disney Theatrical Productions (productions include stage version of The Lion King, Beauty and the Beast, King David)
Sports Franchises
Anaheim Sports, Inc.
Mighty Ducks of Anaheim (National Hockey League)
Disney's interests in the Anaheim Angels were sold in 2003
Theme Parks & Resorts
Disneyland - Anaheim
Disney-MGM Studios
Disneyland Paris
Disney Regional Entertainment (entertainment and theme dining in metropolitan areas)
Disneyland Resort
Disney Vacation Club
Epcot
Magic Kingdom
Tokyo Disneyland (partial ownership)
Walt Disney World - Orlando
Disney's Animal Kingdom
Disney-MGM Studios
Walt Disney World Sports Complex (golf course, auto racing track and baseball complex)



Donnerstag, 28. August 2008

The Truck

If you look at this toy tuck the first time you will just think it is a normal toy that is there for kids to play with and to have fun, but if you look at it a second time you realize that it is more than just a truck. The Big McDonald sign on the truck is the beginning of a long thought how to make the most out of such a simple sign. The kids are going to see the "M" sign somewhere else and beg their parents to go to McDonald, to get other "cool" things from it, so with the truck comes the desire of the children, who want to go and eat fast food and with the children the parents and the parents the money. This form of integration is a vertical synergy, an internal corporation (McDonalds and McDonald store work together). The "M" on the truck is a surreptitious advertising, you realize the logo in your subconscious mind and if you see it somewhere else again you will remember that you have something "cool" from McDonald and want to have more now.

Mittwoch, 27. August 2008

Global Me

I lived my whole life in Munich before i moved to Zurich one year ago. I speak German, English and learned French since 7th grade in school.

Zara- Spain A&f- America American Eagle- America H&M- Sweden Longchamp- France Raplh Lauren- America Levi´s- America Diesel- Italy Roxy- Australia Tiffany & Co- America LG- Southkorea Ray Ban- America

Dienstag, 26. August 2008

A vision of students today

1. Number of students in average class: 11

2. Number of teacher who know my name: ~20

3. Procenture of the readings I do: 70%

4. Procenture of the books that are relevant for life: 40%

5. Money I spend on schoolbooks: 20 CHF (School apys for my schoolbooks)

6. Number of book I will read this (school)year: 30

7. Number of sides I will write: ?? (600)

8. Hours I sleep: ~8 hours

9. Average hours i watch TV a day: 1/2 hour

10. Hours I am online: 2 1/2 hours

11. Hours I listen to music: 1 1/2 hours

12. Hours I talk on the phone: 1/2 hour

13. Hours I am in school: ~8 hours

14. Hours I eat: ~ 2 hours

15. Hours I work: /

16. Hours I study: 1 - 1 1/2 hours

17. Am I a multitasker? - Yes (chatting, talking, writing etc.)